Samgyeopsal
Grilled Pork Belly
A classic favorite
K-Drink
Soju
소주
A small glass, a big connection
Soju is more than a drink. It brings people together over good food, warm conversations and memorable moments.
Brings people together
Clean & smooth
Pairs perfectly with food
From tradition to trend
What is Soju?
Soju is Korea’s iconic distilled spirit. Known for its clear, soft taste, it has connected generations and remains woven into Korean food and social life.
The Unique Bottle Culture
The green soju bottle is an icon of Korea. Simple, clean, and instantly recognizable, it represents approachability and togetherness. Its refreshing design has even won praise from many international visitors.
Cheers! (Geonbae)
In Korea, people often say “Geonbae!” (건배) when raising a glass. It’s more than a toast — it’s a way to share good wishes, friendship, and respect. Soju is usually enjoyed in small glasses, showing modesty and encouraging more meaningful conversations.
Soju Today: Tradition Meets Trend
While traditional glass bottles remain popular, soju is constantly evolving. Today, you can also find soju in paper cartons, mini bottles, and a wide variety of flavors such as peach, grapefruit, green grape, and plain. This new wave of soju is loved by younger generations and international travelers alike.
Good to Know
Soju is an alcoholic beverage.
Alcohol content varies by product (typically 16–25%).
Enjoy in moderation.
Know your limit and drink responsibly for a safe and pleasant experience.
Soju is best enjoyed with food.
It pairs wonderfully with a variety of Korean dishes, enhancing the flavors.
Perfect Food Pairings
Dakgalbi
Spicy Stir-fried Chicken
Bold and flavorful
Pajeon
Korean Pancake
Crispy and savory
Tteokbokki
Spicy Rice Cakes
A perfect match
Seafood Pancake
Korean Seafood
Fresh and light
Kimchi Jjigae
Kimchi Stew
Deep and satisfying
Where to Get Soju in Korea
Find it easily at supermarkets and convenience stores.
Order it with Korean food at a restaurant.