HYBE Corporation Building

Entertainment Building

HYBE's Yongsan headquarters, home to BTS, SEVENTEEN, and NewJeans. Exterior photo ops and nearby merchandise stores available

HYBE Insight

Pop-up Exhibition

Reopened as limited-time pop-up exhibitions after closing in January 2024. BTS and HYBE artists exhibition and experience space

SM Entertainment KWANGYA

Flagship Store

SM Entertainment flagship store near Seoul Forest. Selling NCT, aespa, Red Velvet merchandise with café

SMTOWN Coex Artium

Multi-level Cultural Space

Multi-level SM cultural complex in COEX Mall. EXO, Red Velvet, NCT merchandise shops, café, and hologram concert hall

YG Entertainment Building

Entertainment Building

YG's Mapo-gu headquarters near Hongdae, home to BLACKPINK and TREASURE. Exterior photos and nearby YG-related cafés/stores

K-Star Road

K-POP Street

1km K-POP themed street in Apgujeong-dong featuring GangnamDols bear sculptures and K-POP star memorial sculptures

HiKR Ground

K-POP Experience Center

Free K-POP experience space at Korea Tourism Organization Seoul Center. AR/VR K-POP dance, photo zones, and Hallyu exhibitions

Seoul Forest BTS Bench Garden

Memorial Garden

BTS members' dedicated bench garden in Seoul Forest. 7 benches and landscaping representing each member. Fans' pilgrimage site

CUBE Entertainment

Entertainment Building

Home to (G)I-DLE, PENTAGON, BTOB. 2 min from Seongsu Station. Fan zone café CUBI Story on 1F

Café Farben

Café

Café run by BTS RM's sister. 20 min walk from Seoul Forest Station. Signature pistachio cream coffee